What is Pay What You Decide?
PWYD is a pricing strategy designed to encourage new audiences to try new work. It requires audiences to book in advance, but voluntarily pay an amount determined by them after the show, based on their experience.
Many venues have offered Pay What You Can (PWYC) pricing for years, but Pay What You Decide (PWYD) is distinctly different. PWYC is about affordability: the implication is that they pay what they can afford. With PWYD customers book a ticket without making any payment, then decide after the show what they think it is worth – therefore removing the risk of paying for something you might not enjoy.
PWYD therefore tackles both affordability and risk, two of the greatest barriers to people attending new work.
So come and try something new at the FRONTLINE Arts Festival this October!